Clever Idiots

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Identity Design
Rebranding
Catalog Design
Web Design

Clever Idiots Inc. offers an exceptionally wide range of products, from quirky items like cats wrapped in sushi crying diamond tears to lunchboxes featuring beloved Ghibli characters, and a whole lot in between. They specialize in fun and unique gifts, toys, and learning products, all with a distinctive aesthetic.

We partnered with Clever Idiots Inc. to create a cohesive style that unifies their diverse brands across digital and print assets. Our goal was to maintain each brand's unique style and personality while bringing everything together under a consistent visual identity.